In modern society, cardiovascular diseases and cancer are the leading causes of death. However, the World Health Organization estimates that up to 75% of cardiovascular diseases and 50% of cancers can be prevented through proactive healthcare measures. Genetics play a crucial role in this, as individual health needs vary based on their unique genetic predispositions.

GenePlanet provides The Health Intelligence Platform: A personalized guide to longevity. The main feature of the platform is a DNA test that provides insights into individuals' genes and helps them make informed decisions about their lifestyles.

GenePlanet allows insurance carriers to incorporate personalized preventative services into life, health and protection policies, bringing the insurance company and clients closer together. Their health platform helps users turn (genetic) data and information about their lifestyle into personalized goals and action plans for better health and longevity. With the Health Intelligence Platform, insurers can provide an add-on to their policyholders. GenePlanet works as a market differentiator increasing sales, but also as a preventative tool with numerous positive touchpoints increasing loyalty with customers.

The platform provides policyholders with a health score, based on a combined input of data: questionnaires, DNA results (saliva test), blood test, data from wearables and body measurements. Based on the personal data collected and test results, the Health Intelligence Platform creates various goals with complementary personalized action plans and recommendations for, for example, overall health, mental well-being, nutrition and sport. Progress is measured regularly with tests and smart devices and people can be reminded of their goals with push notifications. When policyholders improve their lifestyle, their health score improves as well.

GenePlanet provides personalized preventative services to end customers to improve their health and well-being. They work across multiple industries with doctors and hospitals, fitness and wellness providers, laboratories, and insurance carriers like Allianz, Generali, Uniqa and Ergo.

With their insurance partners, they have managed to increase policy sales and customer loyalty. Secondly, customers report high satisfaction and positive results are made. Lastly, customers are happy to receive an add-on to their policy, regardless of making insurance claims.

GenePlanet always strives for a win-win situation. On the one hand, they support the end user in terms of their health goals, but on the other hand, they're mindful of the business goals of their insurance partners. Matjaž Petrovič, VP Sales at GenePlanet, presented their Health Intelligence Platform at ITC DIA Europe.

The Health Intelligence platform encourages people to lead healthier lives. GenePlanet has offices worldwide and is present in 35+ countries. They have 15+ years in the market and 150+ employees from 20 different nationalities. Their vision is to help people protect themselves from preventable health risks and implement lifelong lifestyle changes for a better and healthier life. Novel genetic-based information and personalised preventive guidelines enable people to live a more fulfilling and healthy life.

"At GenePlanet, innovation drives us forward. Our vision is to empower individuals with personalised, actionable insights based on their genetics that help them make informed decisions about their health and wellbeing" - Matjaž Petrovič, VP of Sales, GenePlanet

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