London, a city renowned for its history, culture, and innovation, is not just the capital of the UK—it's the epicentre of the European insurance industry.

The story of insurance in London dates back to the late 17th century with the establishment of Lloyd's of London. As you walk through the city, you'll feel the pulse of centuries-old expertise and innovation that continue to shape the future of insurance.

The UK insurtech sector has firmly established itself as a global leader, leveraging a robust ecosystem of start-ups, investors, and incumbents to drive innovation. The UK is home to approximately 280 insurtech firms, valued at over £16 billion, with London alone hosting five unicorns—the same number as the rest of Europe combined. This positions London second only to Silicon Valley globally.

London's insurance market is not just about tradition—it's a hotbed of innovation. The city is at the forefront of Insurtech, with a thriving ecosystem of startups and established firms pioneering new technologies and solutions. 

From its iconic landmarks to its bustling financial district, London offers an unparalleled blend of tradition and modernity, making it the perfect destination for the ITC London conference.